I’m Not Michael Jordan

Associate Creative Director / Writer / W & K NYC

Jordan is always playing three dimensional chess.

On the verge of hist retirement, the brand was ready to expand into additional sports of interest, specifically, baseball, football and boxing.

But how?

Select some of the greatest athletes in various stages of their career to carry his legacy and connect their talent to his essence.

Carmelo Anthony, Derek Jeter, Warren Sapp and Eddie George were some of the first to bridge the transition.

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