Dear Basketball
Associate Creative Director / Writer
Michael Jordan was retiring.
How does the greatest player ever say goodbye to the game he defined?
We believed this was an opportunity for him to reveal his personal relationship with the game he loved. A rare chance for one of the game’s supreme competitors to be vulnerable, honest and sincere.
The full page newspaper ad ran in the Sunday Washington Post, New York Times, Chicago Tribune, and Los Angeles Times.
When I met Michael on set at a shoot, at the end of the season, he told me he gets a lot of compliments on the letter.
13 years later, Kobe followed his lead with the same heading and an Academy Award winning film by the same title.
Art Director: Adrian Hilton
