#thishappened
Creative Director / Writer
Twitter ignited a cultural shift in how we communicate, connect and exist. A tweet was proof of life and death
2016 was a shock to the system, the world, and our collective psyche. So many trends started. So many epic lives ended. So many historic trends began.
As the year came to an end, we tried to sum up the emotional roller coaster we were all riding.
#thishappened.
Yep. The unbelievable. The unfortunate. The unexpected. The undeserved. Even capturing “the year in review” became a thing worthy of a soundtrack.
Soundtrack: Marvin Gaye, “What’s Going On”
Executive Creative Director: Jayanta Jenkins, Creative Director: Robert Rasmussen, Creative Director: Charles Hall, Producer: Sarah Krider
